Marketing Manager, Dealer/Channel strategy
WHY CRESTRON? At Crestron Electronics, Inc we build the technology that integrates technology. We are proud to be the largest and most recognized brand in automation and control solutions, and the premier technology partner for fortune 500 businesses globally. Our products' are integrated into new high-tech commercial buildings' to include some of the most exciting real estate throughout the world. Our clients include Google, Microsoft, Amazon, LinkedIn and many others. We are the leaders in the most exciting industry in the world! Our automation and control solutions for homes and buildings allow our clients to control entire environments with the push of a button, integrating systems such as Audio Visual, Lighting, Shading, Security, Building Management Systems and HVAC to provide greater comfort, convenience and security. OVERVIEW Are you a proven marketing professional? Crestron has a unique opportunity for you. Apply your experience and passion for driving marketing efforts targeted to our dealer customer channel for our diverse audio-visual and unified communications solutions portfolio. As Marketing Manager, for Dealer/Channel initiatives, you will be responsible for driving growth in the dealer channel by managing go-to-market programs, co-marketing, promotions, incentives, and customer experience. This is an individual contributor role, ideal for moving out of your Coordinator/Associate level role, where you will be able to leverage your strategic and advisory skills to create lead gen campaigns working on-site in hybrid mode with our Marketing team in Northern NJ. RESPONSIBILITIES Lead assigned dealers in developing targeted and effective marketing plans with tangible KPIs Develop an understanding of the dealer channel as well, lead the planning, ROI analysis, and implementation of co-marketing, promotional, incentive, and loyalty programs activities with specified dealer accounts. Act as a marketing consultant and advisor to dealers on a full spectrum of marketing activities and systems, including:
Advertising, Direct Marketing, Events, CI, Portal, Guide. Integrate and maximize co-marketing relationships at dealer level Manage the vision of the dealer marketing strategy in the dealer network by guiding cross function teams in marketing, sales, sales ops and business executives. Work with Crestron's content and creative teams to optimize, share, and manage suite of channel / dealer marketing collateral and dealer co-marketing portal/ tools. Coordinate and oversee campaign communications to assigned dealers Represent Crestron brand to clients, dealers, partners, and agencies Monitor dealer activities for compliance with Crestron guidelines (Corporate Identity, marketing, and other, from events through advertising, etc.) Monitor the execution of dealer marketing plans in real-time on a monthly basis and track the dealer marketing plans in Crestron's internal reporting system. Ensure regular and accurate recordkeeping of dealer marketing calls and reviews Share dealer insights and ROI with Director Channel Marketing Develop improvement recommendations for marketing programs, tools and processes QUALIFICATIONS BS or BA degree in business marketing or communications 3
years' experience in the fields of Technology or Audio-Visual Industry 5
years of marketing experience Prior experience working in the corporate environment as well as working with dealers Extremely strong communication skills (verbal and written) with strong presentation skills Ability to meaningfully interact with dealers and clients Excellent analytical and customer relationship skills Ability to multi-task in a dynamic, ever changing environment Highly proficient in Microsoft Office, Strong Excel proficiency Must be able to work in the US without sponsorship BenefitsAt Crestron Electronics, we offer a competitive total compensation package including medical, Dental, Vision, Life Insurance and Short Term Disability. 401K with company contribution, Paid Vacation, Holidays and more! We have new onsite state of the art fitness and wellness centers at our Headquarters in Rockleigh, NJ. No Solicitation Any agency submittal to any and all employees of Crestron Electronics, Inc by any method of communication will be deemed, the sole property of Crestron Electronics Inc.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Advertising, Direct Marketing, Events, CI, Portal, Guide. Integrate and maximize co-marketing relationships at dealer level Manage the vision of the dealer marketing strategy in the dealer network by guiding cross function teams in marketing, sales, sales ops and business executives. Work with Crestron's content and creative teams to optimize, share, and manage suite of channel / dealer marketing collateral and dealer co-marketing portal/ tools. Coordinate and oversee campaign communications to assigned dealers Represent Crestron brand to clients, dealers, partners, and agencies Monitor dealer activities for compliance with Crestron guidelines (Corporate Identity, marketing, and other, from events through advertising, etc.) Monitor the execution of dealer marketing plans in real-time on a monthly basis and track the dealer marketing plans in Crestron's internal reporting system. Ensure regular and accurate recordkeeping of dealer marketing calls and reviews Share dealer insights and ROI with Director Channel Marketing Develop improvement recommendations for marketing programs, tools and processes QUALIFICATIONS BS or BA degree in business marketing or communications 3
years' experience in the fields of Technology or Audio-Visual Industry 5
years of marketing experience Prior experience working in the corporate environment as well as working with dealers Extremely strong communication skills (verbal and written) with strong presentation skills Ability to meaningfully interact with dealers and clients Excellent analytical and customer relationship skills Ability to multi-task in a dynamic, ever changing environment Highly proficient in Microsoft Office, Strong Excel proficiency Must be able to work in the US without sponsorship BenefitsAt Crestron Electronics, we offer a competitive total compensation package including medical, Dental, Vision, Life Insurance and Short Term Disability. 401K with company contribution, Paid Vacation, Holidays and more! We have new onsite state of the art fitness and wellness centers at our Headquarters in Rockleigh, NJ. No Solicitation Any agency submittal to any and all employees of Crestron Electronics, Inc by any method of communication will be deemed, the sole property of Crestron Electronics Inc.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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