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Customer relationship management analyst

Company Name:
Boyd Gaming
JOB DESCRIPTION:
Perform all functions required to quantitatively analyze marketing campaigns to determine both behavioral and profitability results. Responsible for the analysis and reporting of Regional and Property database marketing/direct mail programs.
JOB REQUIREMENTS:
Bachelor's degree with quantitative focus or experience in a related field preferred.
Minimum of two (2) years casino database marketing/direct mail experience preferred.
Strong knowledge of database/direct mail program design, production, and fulfillment.
Working knowledge of COGNOS, SQL and/or other query programs.
Proficient in Microsoft Excel & Access and all property CMS functions.
Organized and detail oriented with strong attention to accuracy.
Works well under pressure.
Ability to obtain/maintain any necessary licenses and/or certifications.
Position Code: BGEACRM00
Department: BG - Database Analysis
Category: Marketing / Advertising / Sales
Shift: Days
Status: Full Time

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