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Marketing Operations Coordinator

Company Name:
Caesars Entertainment Corporation
Come Do Your Best Work Here!



Caesars Entertainment Corporation is the world's most geographically diversified casino-entertainment Company. Since its beginning in Reno,
nevada
, more than 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Harrah's , Caesars and Horseshoe brand names. Caesars also owns the World Series of Poker and the London Clubs International family of casinos.
Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment.
At Caesars Entertainment, over 70,000 employees each make a unique contribution to your experiences, and to our ultimate success. From nurturing a sense of team with co-workers, to improving the quality of life in their communities, Caesars sets the standard of excellence in the gaming industry with employees who are devoted to delivering truly great service. Our employees are critical to our success.


For addition information regarding Caesars Entertainment, please visit: http://www.caesars.com/corporate/index.html
DESCRIPTION
The Marketing Operations Coordinator
position
is part of a group working on high priority, next generation capabilities and campaigns. This group supports centralized marketing applications for 30+ Caesars Entertainment properties nationwide.

The Coordinator will work daily in marketing applications supported by the Marketing Operations team. Tasks may include building Unica Campaign flowcharts, Aprimo MRM workflows, creating and maintaining documentation, training and supporting marketing users. The Coordinator will also support their
manager
and team on new development projects and work directly with other groups. The Marketing Operations group serves as System Administrators for several CRM tools and works directly with our properties, partners, vendors and internal departments (such as IT).

This role is ideal for candidates interested in direct marketing, database marketing, marketing technology, marketing capabilities or analytic marketing.
ADDITIONAL REQUIREMENTS
Requirements:
2 years of relevant marketing or analysis experience
Direct knowledge of marketing programs and marketing campaigns
Knowledge of data structures, SQL basics and relational databases
Willing to learn new technology and software applications used by Caesars and our properties
Ability to think logically to build campaign execution designs
Ability to adapt to a very fluid marketing environment, accept challenges and work proactively on marketing initiatives
Good communication skills in supporting our end users via email, phone or in person
MS Office, to include Access, Excel, Word and PowerPoint with strong Access and Excel experience
No casino experience is required
Preferred Requirements:
Experience with Unica Campaign or other similar Campaign Management software
Experience with Aprimo MRM or other similar MRM tools
Experience writing and/or understanding SQL statements OR previous Campaign design and execution with a campaign management solution application is preferable
Bachelor degree in Business Administration,
computer
Science, Marketing or Hotel/Casino Management preferred
CLOSING

Caesars Entertainment is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.

As part of Caesars Entertainment's employment process, finalist candidates will be required to complete a background check, prior to an offer being extended. These background checks include:

Prior Employment Verification
Education Verification
Social Security Trace
Criminal Background Check
Drug Screen
Motor
vehicles
Records (where required for position)


For a listing of all opportunities at Caesars Entertainment, please go to www.caesarsjobs.com

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