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Director of Measurement Collection and Implementation

Company Name:
Link Tech, LLC
Link Technologies is seeking a Director of Measurement Collection and Implementation for a permanent
position
with a high-profile client in Las Vegas,
nevada
.
POSITION SUMMARY
The primary responsibility of the Director, Measurement Collection and Implementation is to lead and coordinate efforts to improve the data collection and quality across digital channels. The Director will work with various business stakeholders to understand their requirements and data needs for their digital initiatives, and then work closely with IT, web design, and/or vendors to implement the necessary tracking.
POSITION RESPONSIBILITIES/DUTIES.
Manage the day to day implementation and operations of current digital analytics tracking platforms (e.g. Google Analytics, SiteCatalyst) and lead efforts to eliminate and reduce data quality and availability issues
Lead the governance of tracking and tagging on Clients websites.
Work with various business stakeholders to understand how they are utilizing digital channels and advise on strategies to collect and support their data needs.
Maintain responsibility of tags within the organizations tag management solution.
Develop and implement new tags within the tag management solution when possible and lead efforts with IT/Web design on more sophisticated tracking.
Develop and implement processes and procedure to regularly test and improve online content.
Define strategies on tracking guest activity across guest channels, including online, WAP, and mobile applications.
Work with Information Technology to define a strategy to bring in online data from disparate sources to combine with offline activity.
Keep abreast of new features and functionality released within deployed analytics platforms and recommend how to best utilize these to grow our knowledge.
Assist in the implementation of new digital analytics tools to ensure they meet the needs of the organization.
Work closely with the Site Optimization and Testing to ensure measurement techniques are deployed to quantify usability issues that may be affecting traffic patterns or conversion rates.
Other
job
related duties as requested.
EDUCATION and/or EXPERIENCE:
Required
3+ years in digital analytics and/or web design and have previous experience with an enterprise web analytics platform (e.g. Adobe SiteCatalyst, Google Analytics).
Bachelor degree in Business, Engineering,
computer
Science, MIS, Mathematics or Statistics
Preferred
5-8 years in digital analytics and/or web design
Previous experience with digital or web analytics for a hospitality or travel company
Masters Degree in Business, Engineering, Computer Science, MIS, Mathematics or Statistics
Previous experience working in a similar resort setting.
CERTIFICATES, LICENSES, REGISTRATIONS:
Adobe Certified Expert in one of the following is preferred: Test&Target, SiteCatalyst, Digital Analyst.
KNOWLEDGE/SKILLS/ABILITIES
The ability to read and recommend specific adjustments to online code (including HTML, XML, Javascript, JQuery) that is necessary for new/enhanced tagging.
Robust knowledge of new and emerging trends within digital marketing strategy.
Knowledge of tagging strategies on collecting and measuring activity across digital channels such as online, mobile, and tablet applications.
Excellent customer service skills.
Interpersonal skills to effectively communicate with all business contacts.
Ability to effectively communicate in English, in both oral and written forms.
Experience working with relational databases (SQL Server, Teradata) and statistics / BI tools such as SAS, Tibco Spotfire, Tableau is preferred.
WORK SCHEDULE/HOURS
Regular scheduled hours : Work Days: M-F Hours: Day
Other Must be flexible if needed for occasional work outside of normal business hours.

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