Online Marketing Project Analyst
The Online Marketing Project Manager will be responsible for new and emerging media management, strategy and daily execution of web-based projects for the National Marketing Center and report directly to the Director of National Marketing.
Handle B2B coordinator of online marketing projects inclusive of Pay Per Click campaigns.
Day-to-day internal management of processes and projects.
Manage affiliate partnerships, i.e., Commission Junction and Ring Revenue.
Work with the Director of Marketing's online marketing strategies to optimize returns.
Work with the e-commerce team to coordinate Search Engine Optimization (SEO) objectives for National Marketing Center and company, Pay Per Click (PPC) objectives and landing pages.
Manage the marketing strategy of NMC's marketing micro sites, external sites and landing pages.
Must be able to prepare a budget and correlating packages to achieve Return On Investment (ROI).
Must be responsible for tracking and knowing Return On Investment (ROI) in a Profit Per Tour (PPT) format for all programs initiated.
Must be familiar with all company programs and resorts and well-versed in all facets of the packages offered.
Must be able to prepare a marketing plan, a proforma and work with the National Marketing Center Director to complete budget activities.
QUALIFICATIONS
Required:
High School Diploma
Minimum 1 year of experience managing and implementing online marketing initiatives
Minimum 3 years experience with online media and marketing.
Bachelor degree in Marketing, Advertising or comparable work experience.
Preferred:
Experience in travel or hospitality industry
SKILLS
Required:
Proven ability to prioritize and complete multiple and concurrent projects with minimal supervision in required.
Must be highly motivated.
Must possess excellent written and verbal communication skills.
Must possess superb organizational skills, and be able to administer multiple and concurrent tasks.
Must be professional in all settings for others to follow.
Must be able to maintain confidentiality in all facets.
Must be able to operate general office machinery, i.e. computer, copy machine, fax machine.
Must be able to perform other tasks both administrative and analytic as deemed necessary.
Must be able to assist Management with additional tasks as needed.Estimated Salary: $20 to $28 per hour based on qualifications.
Handle B2B coordinator of online marketing projects inclusive of Pay Per Click campaigns.
Day-to-day internal management of processes and projects.
Manage affiliate partnerships, i.e., Commission Junction and Ring Revenue.
Work with the Director of Marketing's online marketing strategies to optimize returns.
Work with the e-commerce team to coordinate Search Engine Optimization (SEO) objectives for National Marketing Center and company, Pay Per Click (PPC) objectives and landing pages.
Manage the marketing strategy of NMC's marketing micro sites, external sites and landing pages.
Must be able to prepare a budget and correlating packages to achieve Return On Investment (ROI).
Must be responsible for tracking and knowing Return On Investment (ROI) in a Profit Per Tour (PPT) format for all programs initiated.
Must be familiar with all company programs and resorts and well-versed in all facets of the packages offered.
Must be able to prepare a marketing plan, a proforma and work with the National Marketing Center Director to complete budget activities.
QUALIFICATIONS
Required:
High School Diploma
Minimum 1 year of experience managing and implementing online marketing initiatives
Minimum 3 years experience with online media and marketing.
Bachelor degree in Marketing, Advertising or comparable work experience.
Preferred:
Experience in travel or hospitality industry
SKILLS
Required:
Proven ability to prioritize and complete multiple and concurrent projects with minimal supervision in required.
Must be highly motivated.
Must possess excellent written and verbal communication skills.
Must possess superb organizational skills, and be able to administer multiple and concurrent tasks.
Must be professional in all settings for others to follow.
Must be able to maintain confidentiality in all facets.
Must be able to operate general office machinery, i.e. computer, copy machine, fax machine.
Must be able to perform other tasks both administrative and analytic as deemed necessary.
Must be able to assist Management with additional tasks as needed.Estimated Salary: $20 to $28 per hour based on qualifications.
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